Semper Analytics

For owners of independent financial advisory firms

Your Next Best Client Is Probably Already in Your Files.

Every prospect who didn't sign. Every client's adult child. Every introduction that never happened. You've already paid to earn that revenue. The free Hidden Revenue Review shows you where it is and what it's worth, using your own numbers.

Two 30-minute calls. No access to your client records. A one-page summary you keep, no strings attached.

You've already done the expensive part.

Growth at an independent firm costs money long before it makes any. The dinner seminar. The first meeting. Years of annual reviews. The trust it takes for a client to bring you their family.

That spending is behind you. What's in front of you is the return, and too much of it never arrives. Not because anyone dropped the ball. Because the clues are spread across your CRM, your custodian's reports, a spreadsheet, and the memories of busy advisors, and nothing puts them together.

Where the return goes missing

Tap each one that sounds like your firm.

Nothing here sounds familiar? If you're not sure, that's what the first 30 minutes are for.

Missed revenue never sends a bill.

It leaves quietly. A prospect hires the advisor who called back. An heir moves the account to someone she already knows. A client who just sold his business makes the biggest financial decisions of his life in a few short weeks, and you learn about them at the next annual review.

None of it shows up on a statement. That's what makes it so expensive.

More names won't fix this. The names you already have will.

The usual answer is another seminar, another list, another lead service, and each one starts the spending over. Software can hold everything your firm knows about a household without ever telling you which one to call first. And doing nothing keeps the cost you've already paid while giving up the return.

Semper Analytics works the other way. I find the revenue already sitting in your firm's own records and rank it by what it's worth to your firm, using your own numbers. Then I connect what your firm already keeps, so your advisors know who to call, and why, before someone else does. Your client data stays inside your firm's own systems, under strict confidentiality, the whole way.

Every hour your advisors stop spending digging through files is an hour back in front of clients and prospects. That's where revenue gets made.

The Hidden Revenue Review, step by step

Two 30-minute calls, by phone or video, both with me personally. Here's exactly what happens.

  1. Step 1. You send one email.

    Write to rj@semperanalyticsco.com with your details or questions. Within a few business days, I'll reply with a couple of Monday / Wednesday date options.

  2. Step 2. We talk for 30 minutes.

    We start with three questions:

    1. Where did your last five new clients come from?
    2. What happens, step by step, after a prospect meets with you and doesn't sign?
    3. Roughly what is a typical client household worth to your firm in a year?

    The rest of the conversation follows from your answers. Rough answers are fine. No prep, no forms, and no access to your client records.

  3. Step 3. I do the research.

    I work through your numbers on my own time. Then you get a straight answer by email: either a couple of times for a second call, or a note saying there's nothing worth chasing.

  4. Step 4. I walk you through your top three.

    On the second call, I take you through a one-page summary of your firm's top three revenue opportunities, ranked by estimated dollar value, with the math behind each one. At the end, I show you what it would take to capture the first, once. Then I email you the summary as a PDF. It's yours to keep, no strings attached, whether or not you ever hire me.

One page. Three opportunities. Ranked.

Not a 40-page report. Not a list of 25 fixes. Three things worth doing, in order, with the math shown so you can check it against what you know. You can act on it with me, with your own team, or not at all.

Top Three Revenue Opportunities

1
Opportunity
Estimated value
How we got there
2
Opportunity
Estimated value
How we got there
3
Opportunity
Estimated value
How we got there
Example layout. Every summary is built from the firm's own numbers.

The guarantee

Worst case: 30 minutes.

If I can't find at least $100,000 in revenue or savings for your firm, one time or every year, counting your top three opportunities together, I'll tell you so, and we won't need a second call. If I can, you'll hear my offer once, and you keep the summary either way, no strings attached.

Your client records stay where they are.

The review doesn't touch a single client record. It works only from what you choose to tell me.

If you later decide to have me build something, your client data stays inside your firm's own systems, under strict confidentiality. Handling sensitive data carefully is not new to me.

The person on every call

My name is Rashad Nelson. I served honorably in the United States Marine Corps, attaining the rank of Sergeant. Semper comes from the Corps motto, Semper Fidelis: always faithful. Faithful to the client, the standard, and the details.

I'm a data engineer by trade. Semper Analytics is based in Douglasville, where I live with my wife of nearly 20 years and our two children. I'm active in BNI and a member of the Douglas County Chamber of Commerce.

The lesson that shaped how I work

10,000 letters

4 calls

29 letters

4 calls, 1 closed deal, just over $100

Before Semper Analytics, I owned a small raw land business. I once paid a marketing company $5,000 to mail 10,000 letters to land owners in one Kentucky county. Four people called.

Instead of mailing more, I studied those four. Every one of them was a man over 70. For the next county, I cut the list from 10,000 names to the 29 owners who fit that profile, wrote a longer letter, and signed and hand-addressed every envelope myself. Four people called again, and one of those calls became a closed deal. That campaign cost just over $100.

The answer wasn't a bigger list. It was already sitting in the responses I had. That's what I look for in your firm's records.

Why you won't find testimonials here

Semper Analytics is new, and I won't dress that up. Here's what you get instead. I conduct every review myself. I write every summary myself, and I walk you through it myself. Because of that, I take only a small number of reviews each month, and each one gets my full attention. It's also why the review comes with a guarantee I can honor from day one.

Questions owners ask

Why is the review free?

Because it's the best way for both of us to find out whether there's real money worth chasing. If there is, the second call ends with one offer, made once. If you say no, that's the end of it, and you still keep the summary.

Will this turn into a sales chase?

No. You'll hear one offer, once, at the end of the second call, and only if the numbers justify a second call. A no is a no. No follow-up calls, emails, or mailers about it.

What do I need to prepare?

Nothing. No forms, no reports, no files. Rough answers to three questions are enough to start.

Do you need access to our CRM or client files?

Not for the review. It works only from what you choose to tell me.

We already have a CRM. Isn't that enough?

Keep it. The question is whether it tells your advisors which ten households to call first on Monday morning, and why. In most firms the information is in there. The connections aren't.

Can you just send me the summary?

No. I walk you through it first, so you can see the math, check it against what you know, and ask anything. I email it to you right after the call.

What if you don't find much?

Then I'll tell you so, and we won't need a second call. You'll have given me 30 minutes, not an hour.

Why would a data engineer understand an advisory firm?

You know your clients better than I ever will, and the review is built around that. You bring the knowledge of your firm. I bring a trained eye for where revenue hides in a firm's records. Your summary combines the two.

Thirty minutes to find out what's already yours.

I conduct every review personally, so I take only a small number each month. If you tapped even one card above, every month you wait is another month of that revenue walking out the door.

Email me at rj@semperanalyticsco.com. Leave your details or questions and we'll schedule a call.

Got my letter in the mail? The reply form in your envelope works too.

If it's not a fit, we'll both know quickly.